With the advent of the era of meager profit, the development of hardware industry of aluminum door and window accessories is difficult, and many small and medium-sized enterprises have been eliminated due to cruel market competition. With the impact of the Internet, the change of people's consumption concept and the change of market environment, how to break through the obstacles and keep moving forward?
With the improvement of living standards and aesthetic taste of consumers, they have a deeper understanding of home consumption, and most consumers tend to high-end consumption. Aluminum door and window hardware consumption is not only a process of trading, but also a process of service. How to do a good job in service has become a key factor for aluminum door and window accessories hardware industry to break through the high field.
Aluminum doors and windows hardware enterprises should unify interests and feelings
The effect of fans is not the effect of celebrity endorsements. As high-end consumer services, it is necessary to cultivate their own fans. Thousands of fans can bring profits to enterprises. The social tools and membership system generally give fans an opportunity to create fans effect in aluminum doors and windows hardware industry, and use WeChat, Alipay and other members to tie in with the activities of offline fans clubs. To establish a good, harmonious and healthy relationship with fans and cultivate their satisfaction and loyalty. The unity of interest and emotion is a healthy profit system.
Aluminum doors and windows hardware enterprises should create online and offline efficient services
The concept of "new retail" put forward by Ma Yunjin, chairman of Alibaba board of directors, has aroused heated discussion, as well as the attention of many traditional aluminum door and window hardware enterprises. In the new retail concept, the two seemingly conflicting fields of physical stores and e-commerce are perfectly combined. Online sales and offline services, combined with product regional division, enterprises can deliver and install goods to customers who place orders in the region at a fast speed, which saves the delay of logistics and increases the consumer's sense of consumption experience.
Aluminum doors and windows hardware enterprises should improve service awareness and service attitude
Traditional salesmen only pay attention to one action of sales and ignore the service after sales. For the aluminum door and window hardware industry, the whole sales link should be relatively longer. The focus is not on sales, but on the service after sales. In the process of forming enterprise culture, aluminum door and window hardware enterprises should add service consciousness to form the effect of melting ears and eyes on employees, and improving service awareness and service attitude is a link that aluminum door and window hardware enterprises need to pay attention to.
With the improvement of economic level and diversification of material demand, most consumers pay more attention to shopping experience. Aluminum door and window hardware enterprises should strive to improve their own service level, and make use of various channels to give consumers the consumption experience.